Analyzing Argument Strategies in Climate Change Article

In a recent article about climate change, the author argues that individual carbon footprints have a greater impact than corporate practices. The article highlights several personal lifestyle changes, such as reducing meat consumption and using public transportation, suggesting these actions can collectively make a significant difference. The author supports this claim by citing a study indicating that if every person in a country reduced their meat consumption by just one meal per week, the overall carbon emissions would decrease dramatically.

Based on this argument, what is the primary strategy the author uses to convey their viewpoint?