Identifying Assumptions in Shopping Preferences Survey

In a recent survey, respondents reported that they prefer online shopping over traditional in-store shopping due to convenience and efficiency. The survey concluded that the trend toward online shopping will continue to grow in the future because of these preferences.

Despite this finding, some experts argue that the survey is fundamentally flawed as it does not account for demographic factors such as age and income, which could significantly influence shopping habits. They claim that if the survey participants had been more diverse, the results might show a different trend regarding shopping preferences.