Impact of Social Media on Electoral Campaigns

In the realm of American electoral politics, the influence of media on campaign outcomes has been a subject of extensive study and debate. The rise of social media, in particular, has transformed how candidates approach their campaigns and how voters receive information. Researchers have noted several phenomena such as the echo chamber effect, where voters are exposed primarily to information that aligns with their pre-existing beliefs. This change raises questions about the validity of traditional campaign strategies and the implications for democratic engagement.

Considering these factors, which of the following statements best encapsulates how social media impacts electoral campaigns in the United States?