Despite significant advancements in technology, the art of persuasion is often seen as a deeply ______ skill, one that requires not just understanding the audience but also a keen awareness of what ____ people in making decisions. In many cases, the most effective persuaders are adept at not simply presenting facts but also at invoking emotions that resonate with those they seek to influence.

This ability to connect on an emotional level indicates a nuanced approach that goes beyond mere information delivery and enters the realm of ______. As such, this becomes not just a matter of rhetoric but of psychology, reflecting an understanding that, ultimately, it is feelings that often govern actions.