Rhetorical Analysis of Orwell on Language's Power

In the following excerpt from an essay by renowned author George Orwell, the author reflects on the implications of language on thought and societal structures. Read the passage carefully and analyze how Orwell employs rhetorical devices to convey his purpose regarding the power of language. Consider how the effects of these rhetorical choices enhance the overall argument presented in the text. Use specific examples from the passage to support your analysis.

"The great enemy of clear language is insincerity. When there is a gap between one's real and one’s declared aims, one turns, as it were, into the sun. This process can be seen as a variation of the principle that 'the more one knows, the more one is capable of deceit.' The use of vague or misleading language, therefore, serves not merely to obscure meaning, but to delude. Words become a tool of control, employed not to communicate but to manipulate, and the result is a society in which truth cannot flourish, but instead withers in the shadows of obfuscation."