Inference about Customers at the Farmers Market

At a local farmers market, vendors eagerly displayed their fresh produce to shoppers. Among them was a farmer named Sam, who specialized in organic fruits and vegetables. As he chatted with customers, he emphasized the importance of buying local and supporting community farmers. Nearby, another vendor was selling imported goods at a lower price, which drew in a different crowd. Despite the price difference, many customers sought out Sam's stand, drawn by the vibrant colors of his produce and his enthusiastic explanations about the benefits of organic farming.

What can be inferred about the customers at the farmers market?