Determining Author's Tone in Social Media Commentary

In her recent commentary on the influence of social media on consumer behavior, marketing expert Lisa Chen observes, 'As brands increasingly rely on social media platforms to reach their audiences, it becomes apparent that consumer trust hinges on authenticity. Consumers are drawn to brands that showcase transparency and real-life connections rather than polished advertisements. This shift presents both an opportunity and a challenge for companies aiming to adapt their strategies. While it empowers consumers, it also requires brands to engage authentically with their followers.'