In the aftermath of World War II, a significant counterculture movement emerged in the United States during the 1960s and 1970s that sought to challenge the prevailing norms of American society. This movement, often associated with a variety of cultural expressions, values, and political activism, included a rejection of materialism and a strong embrace of peace, love, and communal living. One of the most notable events associated with this counterculture was the Woodstock Festival of 1969, which became a symbol of the era. In this context, which of the following ideologies or lifestyle choices was primarily promoted by the counterculture movement during this period?