Misrepresentation of Qualifications

James is a financial analyst at a well-known investment firm. In order to gain additional clients and enhance his reputation, he exaggerates his qualifications in a presentation to potential investors. He claims to have a series of prestigious certifications that he has not actually earned. This behavior raises a question about compliance with the CFA Institute Code of Ethics and Standards of Professional Conduct.

Based on the situation described, which of the following actions is James committing?