The following passage discusses the psychological effects of color in marketing:

Studies have shown that colors have a profound impact on consumers' emotions and behaviors. For instance, the color red is often associated with urgency and excitement, making it a popular choice for clearance sales. On the other hand, blue evokes feelings of trust and calmness, which is why many banks and financial institutions use this color in their branding. Marketers strategically select colors to influence consumer perceptions and decisions, highlighting the importance of color psychology in advertising.