In a new advertising campaign, EcoGreen Products claims that using their biodegradable cleaning supplies not only benefits the environment but also yields better cleaning results than traditional cleaning products. EcoGreen asserts that by switching to their products, consumers will see not only a decrease in pollution but also a noticeable improvement in the cleanliness of their homes.

This claim, however, rests on the assumption that consumers are currently using cleaning products that do not perform as well as EcoGreen's products. Without this, the advertising strategy lacks firm grounding.