During a networking event, an investment advisor, Jane, meets a colleague, Mark, who operates a third-party financial software company. Mark offers Jane a 10% referral fee on any new clients she directs to his company. Jane wishes to increase her revenue and is considering accepting this offer. However, she recalls the CFA Institute's Code of Ethics and Standards of Professional Conduct, specifically regarding conflicts of interest and referral fees.
What should Jane consider before accepting this referral fee from Mark?