An Analysis of Marketing Strategies for a Health-Centric Beverage

The following is a recommendation from a marketing consultant for a new carbonated beverage:

"In order to capture a significant market share of the carbonated beverage industry, our company must focus on targeting health-conscious consumers. Research shows that there is a growing trend of individuals moving away from sugary drinks towards healthier alternatives. By promoting our new beverage as low-calorie and made from natural ingredients, we can effectively tap into this lucrative market. Furthermore, partnering with fitness influencers and utilizing social media platforms to advertise our product will create brand loyalty and increase visibility among our target audience. Therefore, investing in health-centric marketing strategies is the best way to maximize our sales potential."

Write a critique of the argument above. In your critique, be sure to analyze the reasoning and use of evidence in the argument. Consider what assumptions are being made and how they might weaken the argument. Propose ways to strengthen the argument as well.