In a recent study examining the motivations behind charitable donations, researchers found that individuals who are frequently exposed to advertisements highlighting the plight of those in need are more likely to give. The study concluded that advertising positively influences charitable behavior by increasing awareness and empathy among potential donors.
However, the researchers also noted that donors who were part of a particular demographic group—those aged 20 to 30—were less impacted by these advertisements than older age groups. The researchers suggested that this lack of responsiveness among younger donors could indicate that alternative motivations, such as social media-driven peer influence, play a larger role in their charitable giving.
Which of the following best describes the method of reasoning used in the research conclusion?