Read the following two passages carefully before answering the question.
Passage 1: "In recent years, the concept of sustainability has gained remarkable traction. Businesses are beginning to recognize that environmental responsibility is not just a regulatory requirement but also a competitive advantage. Companies that adopt sustainable practices are often rewarded with stronger brand loyalty and better financial performance among consumers who prioritize ethical considerations in their purchasing decisions."
Passage 2: "Despite the increase in sustainable initiatives, there remains a significant gap in the implementation of effective policies within industries. Many companies pay lip service to sustainability while failing to incorporate substantial changes to their operations. This gap indicates a cautionary approach toward truly transforming business models, often rooted in the fear of short-term profit loss."