Read the following excerpt from an article discussing the impact of social media on public opinion. Consider the author's intention and the target audience:
'As we navigate a world increasingly dominated by social media, it becomes essential to recognize how these platforms shape not just what we think, but how we engage with one another. For the younger generation, whose formative years are characterized by digital connectivity, the implications of this reality are profound. Rather than just a medium of communication, social media serves as a battleground where ideas clash, opinions are formed, and ultimately, societal values are negotiated.'
Based on the excerpt above, what is the primary purpose of the author in writing this piece?