Analyzing the Cafe's Delivery Expansion Argument

The following is a recommendation from a marketing consultant regarding the expansion of a local café's delivery service:

"To increase our sales revenue, we should expand our delivery service to include breakfast and lunch options. Our research shows that consumers in the local area are looking for convenient breakfast alternatives and are interested in being able to order lunch online. Additionally, surveys indicate that nearly 70% of our current customers use their mobile devices to order food. Expanding our delivery service will cater to this demand and ultimately lead to increased customer satisfaction and loyalty."

Write a response in which you analyze the argument presented in the recommendation. Your response should discuss how well-reasoned you find the argument to be. In your analysis, be sure to address the following questions: What evidence is provided by the consultant? Are there any assumptions made? What, if any, additional evidence would strengthen or weaken the argument? What are the potential implications of this recommendation, and how might it be implemented effectively?