Analyzing Word Choice: Festival Atmosphere

In the following passage, the author describes a small town's annual festival, using vivid language to convey its atmosphere:

"Last Saturday, the quaint town square buzzed with excitement as families gathered to delight in the colorful parade. Lively music filled the air, accompanied by the sweet smell of cotton candy and popcorn. As children laughed with glee and adults exchanged smiles, the festival created a tapestry of joy that enveloped the entire community."

What is the primary effect of the author's word choice in this passage?