In recent years, Real Estate Investment Trusts (REITs) have become an increasingly popular asset class among institutional and retail investors alike. Their ability to provide income through dividends and the potential for capital appreciation has contributed to their growth. However, with the changing dynamics of the real estate market, including interest rate fluctuations, changes in consumer preferences, and economic cycles, the risks and opportunities associated with investing in REITs have evolved.
Consider the following scenario: An investor with a diversified portfolio is contemplating increasing their allocation to REITs. They seek your insights on the pros and cons of REIT investments in the current market environment. Specifically, address the following:
Provide a comprehensive analysis, supported by relevant examples and data where applicable.