A recent advertisement for a brand of energy drink claims that drinking their product before exercising will lead to improved physical performance. The advertisement cites a study that showed participants who consumed the energy drink outperformed those who had water in terms of endurance.
However, the ad fails to mention that the participants in the study were already in excellent physical condition and had consumed the drink under highly controlled conditions. Critics argue that the advertisement misleadingly implies that anyone can achieve similar results simply by consuming the energy drink.