Critique of Bakery's Online Marketing Strategy

The following is a recommendation from the marketing manager of a local bakery:

"In order to increase our sales, we should focus on expanding our online presence. By creating a comprehensive social media marketing campaign and offering online ordering and delivery options, we can reach a larger customer base. Furthermore, by investing in search engine optimization (SEO) for our website, we can improve our visibility in local searches and attract more customers. This strategy will not only increase our sales but also enhance our brand recognition in the community."

Write a critique of this argument. In your critique, consider the assumptions made, the evidence provided, and any additional information that would strengthen the argument.