As a portfolio manager at a mid-sized asset management firm, you are tasked with designing an investment process that aligns with the principles set forth in the CFA Institute Asset Manager Code.
Your firm has recently expanded its clientele to include high-net-worth individuals, foundations, and pension funds, each with distinct investment objectives, risk tolerances, and investment horizons.
Your investment process must address how your firm conducts due diligence on investment opportunities, manages conflicts of interest, and monitors portfolio performance against benchmarks.
Discuss how you would design this investment process, ensuring that it reflects adherence to the Asset Manager Code. Specifically, highlight how to incorporate these principles across various client profiles and investment strategies.