In the context of general chemistry, consider the following equilibrium reaction:
CH3COOH (aq) + H2O (l) <=> CH3COO- (aq) + H+ (aq)
Acetic acid (CH3COOH) is a weak acid, and the presence of water serves as a solvent. When this equilibrium is disturbed by the addition of a strong base such as sodium hydroxide (NaOH), what will be the primary effect on the concentrations of the species in the solution?