Ethical Decision-Making in Investment Recommendations

Jason is a portfolio manager who has been working with a family-owned business for several years. Recently, the family expressed their desire to invest in a startup company that operates in the technology sector. Jason conducted thorough due diligence and believes the investment could yield high returns but also presents significant risks. The family offers Jason a bonus contingent on the success of the investment. While reviewing the family’s financial situation, he discovers that the family has not disclosed some of their less favorable liabilities.

Based on the CFA Institute Code of Ethics and Standards of Professional Conduct, which of the following actions should Jason prioritize to ensure he acts ethically?