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GMAT
GMAT Data Insights Section

Evaluating Consumer Shopping Preferences

Easy Critical Reasoning Evaluating Data Arguments

A recent study analyzed consumer preferences for online shopping versus in-store shopping. According to the study, 65% of the 500 respondents preferred online shopping, citing convenience as the primary reason. However, the study also noted that respondents aged 18-25 were more inclined to prefer in-store shopping due to the social experience it offers. Based on this data, the researchers concluded that despite a general preference for online shopping, a significant portion of younger consumers still values in-store shopping experiences.

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