Consider the following scenario where a group of students is participating in a math competition. The competition requires each student to solve a series of problems involving strategies for efficiently handling large whole numbers.
One of the problems they encounter states: If the product of two whole numbers is 144, and one of the numbers is 12, what is the other number?
To find the other number, denote it as $x$. Based on the information given, you can set up the equation:
$$12 imes x = 144$$
What is the value of $x$?