A financial analyst is evaluating two companies, Company A and Company B, that are involved in the commodities market. Company A wishes to hedge against potential price increases in crude oil, while Company B is interested in locking in the current price to protect against potential price declines.
To achieve these objectives, Company A decides to enter into a long crude oil futures contract, while Company B enters into a short crude oil futures contract. Both companies expect their respective hedging strategies to be effective in controlling risk.
What is the primary difference between the hedging strategies used by Company A and Company B?