Examining Grassroots Lobbying in Interest Groups

In the context of U.S. politics, interest groups serve as a means for individuals to organize and amplify their voices in the political arena. One significant method utilized by these groups is **grassroots lobbying**, which involves mobilizing members of the public to engage directly with government officials. This approach contrasts with **elite lobbying**, where professional lobbyists with close access to lawmakers exert influence. In the last decade, various interest groups have adopted technology, particularly social media, as part of their grassroots efforts. As such, understanding the effectiveness of these methods is crucial for analyzing the impact of interest groups on the political landscape.

Which of the following statements best describes the role of grassroots lobbying in the context of interest groups?