Growth Potential Analysis for ABC Technologies

ABC Technologies is a company in the software industry that specializes in cloud-based solutions for small to medium-sized enterprises. Recently, the management team has been evaluating its growth potential in the market, considering factors such as technological advancements, competitive landscape, and client needs. The company has witnessed a steady increase in revenue over the last five years, with a compound annual growth rate (CAGR) of 15%. However, the management is concerned about the sustainability of this growth given the emerging competition and rapid changes in technology.

To better analyze the growth potential of ABC Technologies, the team has created a forecast model considering both internal capabilities and market dynamics. Which of the following factors should have the most significant impact on the company’s growth forecast?