Imagine a local market for organic tomatoes. The current market price is $3 per pound, where buyers are willing to purchase 100 pounds and sellers are willing to sell 80 pounds at this price. A local newspaper publishes an article indicating that the health benefits of organic foods have been scientifically proven, leading to a surge in consumer interest.
Using your knowledge of demand and supply analysis, determine what will likely happen in the market for organic tomatoes in response to this increased consumer interest.