Attitudes and Actions: Cognitive Dissonance

In the context of social psychology, understanding the relationship between attitudes and actions is crucial. Attitudes are often seen as influential factors in determining behavior; however, the link between the two is not always straightforward. Research has demonstrated various scenarios where people may act in a way that contradicts their stated attitudes. Which of the following concepts best explains the phenomenon where individuals alter their attitudes to align more closely with their actions due to inconsistency or discomfort?