Consider a technology company that specializes in developing software for healthcare management. The company has shown consistent annual revenue growth of 15% over the past five years. Analysts predict that this growth will slow to an average of 8% in the upcoming five years due to increasing competition and market saturation. The company is also planning to invest heavily in research and development (R&D) to innovate new products aimed at enhancing patient care.
Given this information, which factor is most likely to contribute to the continued growth of the company over the next five years?