Identifying the Author's Purpose in Environmental Writing

In a recent article discussing the importance of environmental conservation, the author states, "It is our responsibility to safeguard the natural world for future generations. Each small action we take contributes to a larger movement toward sustainability. Whether it's reducing waste, conserving water, or supporting renewable energy initiatives, every effort counts in the fight against climate change."

Based on this excerpt, what is the author's primary purpose for writing this article?