Impact of CSR on Consumer Choices

Very Hard Must Be True / Most Strongly Supported Inference Support

In an empirical study investigating the impact of corporate social responsibility (CSR) practices on consumer purchasing behavior, researchers discovered a significant positive correlation. Companies that actively engage in CSR initiatives not only have a better public image but also experience higher sales figures compared to similar companies that do not engage in such practices. Furthermore, surveys indicated that a majority of consumers—approximately 75%—prefer to purchase products from socially responsible companies, even if this means paying a premium.

Given this information, which of the following conclusions can be drawn most strongly?

Companies that do not engage in CSR are likely to face decreasing sales in the near future.

A majority of consumers would always choose lower-priced products over socially responsible options.

The positive correlation between CSR practices and sales suggests that socially responsible companies will outperform their competitors.

Engaging in CSR practices guarantees that a company will succeed in the market.

Higher public image ratings are solely due to the CSR initiatives conducted by companies.

Hint

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