Impact of Increased Demand on Equilibrium Price and Quantity

In a small town, the market for apples experiences a shift in demand due to a health trend promoting increased fruit consumption. As a result, more people want to buy apples at the same price levels they were previously purchasing. This scenario sets up a fundamental understanding of how demand affects the market equilibrium.

Given this context, what is the likely impact on the equilibrium price and quantity of apples in the market?