In a competitive market, the law of demand states that, all else being equal, as the price of a good decreases, the quantity demanded of that good increases. Conversely, as the price increases, the quantity demanded decreases. This relationship creates a downward-sloping demand curve.
Consider the following scenario: A local coffee shop has decided to lower the price of its lattes from $5 to $3. What is the likely impact on the quantity of lattes demanded?