Importance of Diligence in Investment Analysis

Very Easy Cfa Institute Code And Standards Investment Analysis - Diligence

A financial analyst is conducting a thorough analysis of a company's investment potential. In line with the CFA Institute's Code of Ethics and Standards of Professional Conduct, what is the most important step the analyst should take in the investment analysis process?

Make assumptions based on recent market trends.

Perform comprehensive due diligence and research.

Rely solely on popular opinion and speculation.

Hint

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