As a portfolio manager at a well-respected investment firm, you have established long-term relationships with many clients. During a particularly profitable quarter, you receive a call from a close friend who works at a hedge fund. They inform you about an upcoming investment opportunity that could potentially yield high returns. However, the information provided is based on non-public financial data about a company that has not yet been disclosed to the market. Considering your responsibilities and the CFA Institute's Code of Ethics and Standards of Professional Conduct, how should you proceed?