Irony of Minimalism in Modern Consumerism

Read the following excerpt from a satirical novel:

"In the bustling metropolis of New Lark, where innovative startups flourished and social media influencers reigned, a peculiar figure emerged. Edgar, an unremarkable office clerk, became an overnight sensation after sharing his minimalist lifestyle on a popular platform. Critics praised him for his 'groundbreaking insights' on living with less, while his followers lauded him as a modern-day philosopher. Ironically, Edgar's lavish speaking engagements and product endorsements exceeded the very excess he claimed to reject. In a world blind to its contradictions, Edgar thrived by packaging emptiness as profundity, fulfilling society's insatiable appetite for soundbites over substance."