Laura is a CFA charterholder who works as a financial planner. She has successfully managed a client portfolio for several years, achieving excellent returns. One day, Laura is approached by a friend who is also a business owner seeking investment advice. The friend offers Laura a financial incentive to direct her clients to invest in his startup, which is not yet reviewed or vetted by Laura's firm. Laura is aware that this could create a conflict of interest between her fiduciary duty to her clients and her friendship. Which of the following actions should Laura take to adhere to the CFA Institute's Code of Ethics and Standards of Professional Conduct?