A financial analyst is studying the monthly sales data of a retail company over the past five years. The data exhibit a clear upward trend due to factors such as increasing brand recognition and expanding product lines. To model this trend over time, the analyst decides to use a linear trend model.
The linear trend model can be represented by the equation:
$$Y_t = eta_0 + eta_1 t + ho_t$$
where:
At the end of the analysis, the analyst discovers that the slope, $$eta_1$$, has a statistically significant positive value. Based on this information, which of the following interpretations about the trend does this imply?