Joint Venture Investment Reporting for Company A

In the context of Financial Reporting and Analysis, specifically focusing on joint ventures, consider a situation where Company A and Company B establish a joint venture entity, Entity C, to develop a new product. Each company holds 50% ownership in the joint venture. Company A contributes $1 million in cash, while Company B provides $1 million in equipment.

How should Company A report its investment in Entity C in its consolidated financial statements?