Grassroots Mobilization by Interest Groups

Interest groups play a vital role in the American political landscape, engaging in various activities to influence policy and decision-making. Among the strategies employed by these groups, some focus on mobilization and grassroots efforts, while others utilize direct lobbying of government officials.

Consider the following scenario: An environmental interest group seeks to limit emissions from industrial plants. To achieve their goal, they launch a campaign that includes organizing community clean-up days, rallying support through social media, and encouraging constituents to contact their representatives. Which of the following strategies is this group primarily employing?