Sustainable Competitive Advantage in Consumer Electronics

ABC Corporation operates in the consumer electronics industry and has recently seen a downturn in sales. The management is considering several strategic options to address the decline. One option is to invest heavily in research and development to enhance product offerings. Another option is to cut operational costs by downsizing its workforce. Lastly, they are considering forming partnerships with technology firms to innovate faster.

Based on this scenario, which of the following strategic options would most likely result in a sustainable competitive advantage in the consumer electronics industry?