As a financial analyst working for an investment firm, you are responsible for issuing recommendations about various equity securities. Recently, you received a non-public report suggesting that a well-known technology company is poised to announce a groundbreaking product that is expected to significantly boost its earnings. Understanding the potential impact of this information, you decide to purchase shares of this company before the public announcement. What is the ethical implication of your actions in light of the CFA Institute's Code of Ethics and Standards of Professional Conduct?