A biologist is studying the growth rate of a certain species of bacteria in a controlled environment. The growth of the bacteria can be modeled by the equation:
$$P(t) = P_0 e^{rt}$$
where:
Initially, there are 500 bacteria, and they double in size every 3 hours. What is the growth rate $$r$$ expressed in terms of natural logarithms (i.e., base $$e$$)?