Evaluating Competitive Forces in Technology

In the field of industry analysis, understanding competitive forces is crucial for evaluating a company’s strategic position. One of the most commonly referenced frameworks for analyzing competitive forces is Michael Porter's Five Forces model. This model helps analysts determine the intensity of competition within an industry and its attractiveness.

Consider a company operating in the technology sector that relies heavily on innovative product development and competitive pricing to capture market share.

Given this context, which of the following options describes the competitive force that might significantly impact this company?