Understanding 'Pretentious' in Context

In the bustling market, vendors eagerly called out to shoppers, hoping to attract their attention. Among them was a woman who was known for her exquisite cooking skills. Each morning, she would prepare a variety of dishes that drew in passersby. One day, a rival vendor sneered at her, claiming that her food was simply too pretentious for the common palate. Unfazed, the woman continued to serve up her culinary creations, confident that her flavors spoke for themselves.

In this context, the word 'pretentious' suggests a certain quality about the woman's food. What does 'pretentious' mean in this scenario?