As a portfolio manager at a renowned investment firm, Lisa is responsible for managing a diverse set of funds for her clients. Recently, she was approached by a company where her brother holds a senior executive role, seeking potential investment from her funds. Lisa considers the company a viable investment and is contemplating including it in her portfolio, believing it would benefit her clients.
However, Lisa is aware that this relationship could create a potential conflict of interest. According to the CFA Institute's Code of Ethics and Standards of Professional Conduct, how should Lisa proceed to adhere to ethical standards in this situation?