A company manufactures and sells a product according to the equation
$$p(x) = 2x^3 - 12x^2 + 18x - 5$$
where $p(x)$ represents the profit in thousands of dollars and $x$ represents the number of items sold in hundreds. The company wants to find the number of items sold that maximizes their profit. Determine the value of $x$ that maximizes the profit, then input your answer.